Art and XR (Virtual Reality and/or Augmented Reality) technologies have been collaborating for quite some time. Day by day, these two fields are becoming increasingly interconnected through bolder, more expansive, and experimental initiatives.

Below, we present seven renowned cultural centers that have incorporated XR experiences into their workflows.

Cleveland Museum of Art – ArtLens Interactive Experience

The Cleveland Museum of Art has developed the "ArtLens" platform, a digital solution that utilizes AR and other interactive technologies to bring artworks to life within the gallery. Visitors can explore renowned masterpieces, learn about the creative process, and view overlaid contextual layers with historical insights on the exhibits.

Louvre Museum – Virtual Tours and Digital Experiences

The Louvre offers a range of virtual tours and digital interactive experiences, allowing online visitors to explore its renowned galleries and collections in great detail.

This XR approach enables visitors to go beyond physical space and interact with art in new ways.

British Museum – VR Tour via Google Arts & Culture

In collaboration with Google Arts & Culture, the British Museum offers 360° tours and VR experiences, allowing users to virtually visit galleries and explore artworks and historical artifacts in detail.

Van Gogh Museum (Amsterdam) – Immersive VR Experiences

The Van Gogh Museum uses VR technology to offer visitors a chance to "step into" Vincent van Gogh’s world. These interactive exhibitions allow users to immerse themselves in the artist’s landscapes and studios, gaining a new perspective on his works.

Museum of Modern Art (MoMA), New York – VR Exhibitions and Installations

MoMA has integrated VR technologies into its exhibitions and thematic installations. These XR projects allow for deep immersion in everyday and creative processes, revealing unconventional solutions to familiar challenges.

Museum of Other Realities — MOR

This virtual museum is simultaneously a community of creators, researchers, and artists, where one can connect, share, and gain collaborative experience in the field of new media through VR, alongside people from different corners of the world.

Expo Dubai Xplorer

An XR-powered platform that recreates the "Dubai Expo" space in a virtual domain, allowing visitors to explore and interact with various aspects of the event and its participants.